The marketing department of the future is a dynamic, data-driven team that produces consistent quality leads via inbound marketing. Prospects are more empowered than ever and with the click of a button they can research you and your competitors online.
At Flipside, we have developed a process your business can take forward for years to come with outstanding results. We aim to assist your business to be self-sufficient in the long term and provide support with change management and implementation until your business can hold its own when it comes to inbound marketing.
Your business needs a strategy to engage and inform prospects at the right time with helpful content that puts your solution front of mind. If your business is not creating consistent quality leads from leading content you’ll be left behind.
Flipside Founder Aimee Engelmann.
Our passion and purpose is all about growth.
Aimee Engelmann
Aimee brings a wealth of experience to the table with a background in marketing and then founding, growing and selling two businesses over the last 15 years. Aimee was the Founder of Beepo, one of Asia Pacific’s fastest growing outsourcing businesses; she successfully sold to Five V and Quandrant backed Probe Group in 2019. Prior to this, Aimee founded TLS Marketing Solutions, a marketing agency in the telecommunications industry which was acquired in 2015.
More recently, Aimee was the Chief Marketing Officer at Probe Group where she was responsible for four brands in the Group portfolio, supporting these businesses to exceed growth goals.
Aimee is passionate about working with businesses who are not afraid to invest in strategies and systems focused on growth.
Aimee is a graduate of the Australian Institute of Company Directors, Fellow of the Australian Marketing Institute, a Certified Practicing Marketer and holds a Bachelor of Commerce.
With a knack for developing engaging content and a good understanding of how businesses work, Mark is Flipside’s content strategist. Mark brings to the table an exceptional understanding of how to build effective B2B inbound marketing systems that generate highly qualified leads. Mark can work with you to put in place a marketing system that builds ongoing, relevant content, and is backed up by data-driven reporting to prove effectiveness.
With almost a decade of experience in B2B marketing and prior to that working as a business analyst on large enterprise IT implementation projects, Mark is an incredibly well rounded and pragmatic marketer. Mark holds an MBA from the University of Queensland, a current Hubspot Inbound Marketing Certification and Solution Partner Certification.
